At West Egg Ventures, our work speaks for itself. Explore how we’ve helped industry leaders in sports and entertainment engage their audiences and drive measurable success.​​
NASCAR: Engaging the Next Generation of Fans
We helped NASCAR connect with younger fans by launching platform-specific strategies on TikTok and Twitch. Through trending challenges, influencer collaborations, and real-time race-day content, engagement soared—driving a 35% increase across social, 150% TikTok growth, and viral campaign success.